The Irish National Rural Network (NRN) have launched a new Video Blog (Vlog) series on their Youtube Channel featuring farmers who are participating in Ireland’s 23 EIP-AGRI projects located throughout the country. These projects are co-funded by the Department of Agriculture, Food and the Marine (DAFM) and the EU under Ireland’s Rural Development Programme (RDP) 2014 – 2020.

EIP-AGRI Video Blog Series

The first episode in this exciting new series features Colm and Martin Gavin from Co. Mayo, who are involved in the €10 million Pearl Mussel Project. They explain how this results-based, locally led agri-environmental project is working on the ground to improve the quality of watercourses for the benefit of the endangered freshwater pearl, and also how it is making a difference at farm level by rewarding farmers for their environmental services, whilst having the freedom and flexibility to farm.

You can view the video here: https://youtu.be/0CBt4Mp8VTs

This good practice dissemination platform is just one of a number of multi-method communication strategies being implemented by the NRN to maximize the success of the objectives set out in Ireland’s Rural Development Programme (RDP) 2014-2020.

The EIP-AGRI initiative was set up by the European Commission to promote innovation and foster sustainable growth within the agri-food sector and rural economy through a multi-actor approach involving farmers, researchers, advisors and agri-businesses.

More information about the Pearl Mussel Project EIP-AGRI Operational Group can be found below:

Pearl Mussel Project Website: https://www.pearlmusselproject.ie/

Pearl Mussel Project Twitter: https://twitter.com/pearl_mussel

Pearl Mussel Project Facebook: https://www.facebook.com/pearlmusselproject/